And in the "June 1" children's day. Across the country, according to the market before, many industry and commerce, qualitative inspect branch have released the latest findings of children's food security situation. Combing qualitative inspect departments around the first survey results can be found that most of the children's food is safe, many categories of food sampling inspection qualified rate reached 100%, the worst category qualified rate is more than 90%. Ought to say, the data has improved greatly compared with ten years ago.

But there are still individual category there is a problem. For example, from guangdong province according to the survey, children puffed food not qualified rate is relatively high. According to the survey, children from jiangsu many problems of convenient foods and beverages. Compared to the regular sales channels such as supermarket, there are many regulatory category "corner" not included in the survey. Concentrated unlicensed vendors around the school, for example, or the urban villages and urban and rural copula shop. But as you can see, the problem of food in a smaller quantity, less channels in, children's food safety situation in our country present positive trend overall.

However, why consumers still confused? Can't blame asappears from consumers, food safety and quality issues, serious damage to the trust of the consumers for the domestic children's food industry. Trust crisis, those who conscientiously do the conscience of business enterprise "lie in gun", and the tireless efforts of regulators, the industry association also been ignored in public questioning eyes.

It's time to restore trust.

Restore trust depends on enterprises. From raw materials to processing, to packaging, transport, sale, every link is a matter of security. No enterprise self-discipline, security event will be impossible.

Restore trust need specification. At present, relevant departments are working to set children's food safety system. New system will be modified on the current criteria of children's food and perfection, its characteristic is tailored for children, more emphasis on safety, nutrients, pesticides, antibiotics, food additives, etc. Since then there will be strictly limited and unified standard.

Restore trust call for strict supervision. After the children's food safety supervision work involve supervision, inspection and quarantine and the ministry of health, state administration for industry and commerce, and other departments. Now, along with institutional reform, the state council food safety office will link with one hand hold, all illegal enterprises to gaming afraid is not so easy.

Reshape need more transparency and public trust. In the media age, the enterprise is unlikely to respond with wu to hide from the public. Set clear facts, find the problem, clarify the misunderstanding, correct mistakes for the path.

For today already in trust crisis of children's food industry, restore trust has become about industry event in the life and death. And for consumers, actually everything is not so complicated, rest assured the food for the children, let parents to put down the heart, perhaps this is the best gift for children's day.