Every children's day is a day of children is more. But in recent years, "the children's day" seems to have no longer is the children's "patent". More overage, labeled "parents" of "children", is still willing to "pouch open", for children and create a festive atmosphere.

To merchants attention, entered a 30 "80 after", choose the family travel, buy gifts for their children, and even does not forget "childlike innocence", childhood "pay" for themselves, they become the "children's" consumer "main force".

Children's "gift bags"

Popular this year?

"June 1" approaching, send what gift to children? In online shopping platform to find inspiration for this parent is not a few, since early may, keywords search index "June 1 children's day gift" the rising trend is linear.

As for the Internet of "children" is a collective "rich" children festival, from the network data, the so-called "weapon with which to put the kids" sales of the iPhone and iPad are very smooth, not because the approach of the "children" and has significantly increased, not rational parents or individual.

"Blue fat" loved, "pleasant goat"

"Children's" gift, nature is little not the children's favorite toys. According to statistics, in recent 7 days toy overall turnover rose by 24.7%. The educational toys last seven days of clinch a deal the index rose 38.6% month-on-month, a variety of building blocks is the main force of educational toys.

In addition, plush toys sales also rose by more than 20% of the whole. Shaped like A "blue fat" doraemon, is the cartoon world "the evergreen tree", defeated the ultraman, McDull, my neighbor totoro, Mickey Mouse, cartoon image become parents favorite choice. And when the cartoon peripheral products sales rose significantly, the last two years of strong "pleasant goat", "grey Wolf" are forgotten, and obviously did not show any significant growth.

Children's rally

Children's books to clinch a deal amount last week by 29.17% month-on-month, network data shows, with many generations of childhood "hundred thousand whys" is still long, seven days of the closing index rose 55.1%. Reporters from the day the cat mall bookstore see, children's version of "hundred thousand whys" has sold more than 4600 sets of a month. Recently is very popular among children's different card mela ", has become a lot of parents send their children's first choice.

Not only that, the reporter learns from the province xinhua bookstore, since this Friday (May 31) to Sunday for three consecutive days, a provincial cities and counties in xinhua bookstore center mall, foreign language bookstore, BoKu bookstore will be June 1 children's day special activities, activities during the entire province xinhua bookstore (foreign language bookstore, BoKu bookstore) stores will for a children's book is not higher than 85 by the force of the preferential discount sales feedback young readers, part of the store and buy a book on the slipper, folding folding support price coupons and discount point reading machine, digital products, such as purchasing activities.

The second-hand costumes fire "flea street"

Celebrate the June 1, the school's class performance is naturally the annual traditional items, most of the children spent a "children's" early show of the rehearsal, the stage effect is directly related to the costumes, became the parents "hard Numbers". The reporter understands from a children's clothing store, a performance with a princess dress, sold more than 2000 a month.

Buy costumes from year to year, but after wearing a waste? Took advantage of the "children", some parents put last year performance clothing sale on online flea street.

"Children show activity over the past year and used once, the other is in good condition like new, because performance is usually wear; lost unfortunately, and so on sale second-hand goods." A hangzhou's mother put the son dressed in costumes photos as commodity pictures on the web. , also has the education experts recommend costumes to rent straw purchasers, saves the resources, and to avoid waste.

Busy parents for their children "kink shape"

In the children's day last week, about the children's day gift shopping website to sell like hot cakes. Reporter on taobao query "children's day", search out 330000 pieces of baby.

Among them, the children's clothing sales have been in a leading position in all the children's day gift. Reporter discovery, in a dress online shop, a han edition dress pink sold about 23000 items in 30 days. In-store sales also is given priority to with the princess skirt for the ladies, the cheapest price is 79 yuan/piece, the most expensive priced at 238 yuan/piece. Hubble-bubble sleeve, falbala, bud silk skirt, candy colors, bow... The tailor-made for the little princess noble elements, fashion mom are more willing to part with or use "gold" throwing in a big way.

Kink out shape, select the "June 1" pictures of the parents is not in minority, children's photography around the website sales have significantly increased, turnover rose 86.9% month-on-month in recent 7 days.

More than 20000 people

Tickets booked "Disney"

"Children swim" hotter than normal

This Saturday is the "June 1" children's day, the reporter understands from city each big travel agencies and travel platform, currently mini-vacations will "and" the pleasure of parent-child activities, longer-term three days tour products is more popular than normal.

"Parent-child swimming" emphasis on taste

During the period of "children" person annoys the short circuit has strength of favourable activity, such as jiangsu changzhou dinosaur park + five-star chic Howard Johnson 2 swim team, "June 1" given to children under 1.5 meters each section a dinosaur park.

Because haven't entered the hot summer weather, a short tour of the photography is also popular. Zhejiang brigade launched during the "June 1" hot springs, photography, fishing three big experience. Ninghai forest, for example, hot springs, strong xujiashan photography, dumpling bay swimming fishing, passion experience 2 options in the "children" on the day of the regiment.

New world CITS "baby 2 + 1" parent-child workshop, launched during the "children" has a "heart" parent-child swimming products. It is understood that the parent-child activities is not a normal travel, whole journey by parent-child lead instructor. It is worth mentioning that takes the form of a picnic lunch in the tourism process, 10 people share a stove, and in particular for households in crucian carp, prawns, pork, vegetables, etc. Except for a picnic and catch small lobster, fish in troubled waters, picking loquat, sachets DIY etc.

Reporter saw, children activity zone of tourism platform, a popular national 5 a scenic spot, hengdian studios there were 4250 people booking the tickets. At the same time, the site of an electronic ticket 5 fold, big discount. In hangzhou, for example, is only 220 yuan can enjoy the original price 300 yuan hangzhou rotten apple park family rate.

More than 20000 people snapped up Disney tickets

The reporter understands from the major travel agencies, "June 1" longer-term destination this year is more popular than previous years, a lot of "children" tourism products also comes with big send small children, children from single, specials, and other forms of preferential.

"Ctrip" tourism business he yong, deputy general manager, "June 1" children's day is not a national holiday, before parents only in limited day holiday to do short trips with the kids. But this year's "children" have a longer-term travel, so some swim "2", "three days to swim" popular products, and often accompanied with "children" special offers.

According to taobao travel, according to Hong Kong Disney's popularity is still at the top, nearly a week since more than 20000 people have booked a ticket.

Travel agency, for example, hot push "children" of the Hong Kong Disneyland fireworks party, introduced a buy big send small (children from single) is favorable, every adult can take one children under 12 years of age. It is worth mentioning that the Disney World three new park more r Jones stronghold, grizzly bear valley and blurred manor. On May 17 this year, the new expansion projects "blurred manor" opening, total area increased by nearly a quarter than before, more than 100 recreational facilities, entertainment, and performance. "Although the three theme parks, but ticket prices are still the same." Relevant personage says.

For "children" in the market, many parents intend to take children to Beijing around, travel agencies are hot push Beijing Tours offer parenting products, such as, Beijing Great Wall at badaling + + a day at the bird's nest water cube, the week cinema children travel agency launched a special price 66 yuan/person (98); Beijing garden expo lugou bridge + + + a day at the temple of heaven, the Anti-Japanese War memorial launching "June 1" children from single (original price $55).

"After 80" nostalgia,

Endless?

Childhood origami, iron frog and a camel, sandbags, kaleidoscope, propeller, pencil case, elementary school mathematics multiplication formula table... These, do you have memory? Adults who speak of the children's day is the most "complex", "over age children" in the "after 80".

Net friend said dong small five "d", "kaleidoscope and gyro in the gift bag, look at the watch again, play again, although thing looks very ordinary, but the meaning is different."

Huang Ying uptown is a kindergarten teacher, class has 28 lovely doll. Huang Ying said: "see these nostalgic online gift excitement dies, suddenly reminded us that these" after 80 "memory, mood hard to endure it."

Network, according to the "80 classic nostalgic toys" after seven days of the closing index rose 313% month-on-month. Bubble gum, the tin frog, floating ball, etc. A childhood memory.

In fact, don't want to grow up "over age children" has become a common social phenomenon. , according to data from a web site in the first half of 2013 children over age between 18 to 29 fully catch up with more than 30 years of age, most people have teenage children, board games, video games, model toys, such as the main consumption of workforce. And more than 30 years of age will become the main consumers of educational toys.

Due to the different life background, "after 80", "90 after" favourite toy is also different. Among them, online shopping platform, according to data from children over age between 25 and 29 years old, with 35.2% of the landslide become the biggest consumption group video games. In addition, they have good performance in model toys, three purchase model, one is 25 to 29 years old.

Aged 18 to 24, by contrast, young people more keen on board games. With the rising popularity of board games, young people aged 18 to 24 accounted for 38.6% of the proportion of the total, become the main consumer groups of board games.