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Promotional Gift

You may have realised gifts are communication when someone gives you a gift and you are instantly aware of what it says. Some gifts communicate distance, others intimacy. Some say ” I love your creativity”, others “You should look after yourself”. Some are downright insulting. What gifts communicate is seldom attached to their price tag or their prestige. Some of the gifts that I have appreciated the most have been practically free for the giver to arrange for me, but have said so much that they have been immensely valuable. If you harness this thinking, when you choose gifts, then you can quickly move towards the perfect gift. Ask yourself first, “What do I want to say to this person?” Then move on to “What can I give them that will communicate this?”. This is opposite to the more common “What can I buy them?” and then “What will they think of it?”.
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