Grand opening, all categories, all industry chains, and all channels

 

As a large-scale consumer goods exhibition in China, the 32nd Shenzhen Gift and Home Furnishings Exhibition and 1688 Source Factory Merchant Festival gather more than 30 strong factories from domestic and foreign industrial bases. The products cover popular categories such as 3C digital electronics, small household appliances, leather goods and bags, stationery and cultural creativity, home goods, health food, etc. The exhibition not only meets marketing scenarios such as points and member gifts, business gifts, employee benefits, enterprise customization, retail product selection, marketing materials, festival gifts, cultural tourism, and event peripherals.

 

The exhibition covers an exhibition area of up to 260000 square meters, with 13 exhibition halls connecting more than 30 national consumer goods production bases, and over 1 million creative gifts, covering over 30 consumer categories. Over 5500 high-quality suppliers and over 8000 brands participated in the exhibition. At the same time, major gift companies, advertising agencies, public relations companies, terminal groups, enterprises, and other B-end buyers, as well as e-commerce platforms, live streaming influencers, and private traffic buyers, gathered at the exhibition. They not only had access to cutting-edge information and business models in the gift industry, but also upgraded their supply chain and operational level while acquiring industry explosive products, cost-effective products, and innovative products.

 

 

1688 Source Factory Merchant Festival, data-driven kernel

 

This year's exhibition is the seventh joint exhibition between Shenzhen Gift and Home Furnishings Exhibition and 1688. We will continue to leverage the advantages of the 1688 platform and data analysis capabilities to lead industry value chain operators to insight into future new businesses and industry trends. At the same time, 1688 showcased over 1000 high-quality top factories at the exhibition site through two major source factories, helping buyers discover the source gold medal factories behind the popular new track of the gift industry.

 

At this exhibition, 1688 will release "1688 Digital Supply Chain". Through AI driven digital integration of industrial resources, optimizing and simplifying the business chain of businesses, achieving cost reduction and efficiency improvement for individual businesses and efficient adaptation for buyer groups.

 

Specifically, targeting manufacturers and on the "product" side, 1688 will create a popular and affordable product across the entire network through official hyperchain ordering and distribution, as well as a self built official warehouse network fulfillment system. In terms of operation, the 1688 digital supply chain can help businesses simplify their operations, reduce costs and increase efficiency, and return to production.

 

 

For buyers, 1688 also provides a full chain solution from discovering business opportunities to facilitating business. 1688, as the preferred platform for the supply chain of over 65 million small and medium-sized retailers in China, saw a year-on-year increase of 49% in traffic in the first quarter. In order to meet the rapidly growing demand of buyers and help businesses in the industrial belt to form a cluster effect through digital upgrading, 1688 launched the "Business Card of China's Origin", which joined forces with Goddard, Alipay and Nail to provide endorsement for the source manufacturers, so that businesses lacking e-commerce operation ability can achieve low barriers to settle in, have multi-channel exposure across the network, easily obtain customers and sell goods, and become the first choice for tens of millions of buyers to find goods online and offline.

 

Entrepreneurs in the gift industry can find new business opportunities through precise analysis of exhibition data, and then develop forward-looking market strategies based on this direction. Based on strategic driving, they can negotiate supply chain cooperation with high-quality source factories on site at this exhibition, so as to achieve one-stop low-risk entrepreneurship and see new business in the future at the 32nd Shenzhen Gift Home Exhibition and 1688 Source Factory Merchant Festival.

 

 

Promoting sustainable development through innovation and showcasing new quality productivity in the gift industry

 

The new productive forces with the inherent requirement of promoting high-quality development are accelerating the formation of various industries in China. Specifically, in the gift industry, products are transitioning from mass production to personalized customization, production lines are transitioning from labor-intensive to artificial intelligence, technology and research and development innovation are constantly achieving new breakthroughs, and sales channels are undergoing comprehensive transformation around convenience for consumers.

 

As a flagship exhibition of the gift industry that keeps up with the times and always promotes innovative development in the industry, the 32nd Shenzhen Gift and Home Furnishings Exhibition and 1688 Source Factory and Merchant Festival pay more attention to and highlight the comprehensive innovation of products from technology to design, focusing on supporting new enterprises, new technologies, new products, and new designs, committed to breaking product homogenization, showcasing the constantly emerging innovative products in the industry, in order to maintain the driving force of upgrading and innovation strength, and promote high-quality and sustainable development of the industry.

 

 

This exhibition has newly planned exhibition areas to highlight the strong promotion of new quality productivity, with special theme exhibition areas such as original corridor, cultural and creative corridor, IP authorization platform, "Everything can be Gifted" creative collection, Chinese gift, and excellent design corridor, strengthening the product design value, cultural attributes, and innovative creativity.

 

 

Industry knowledge+resource feast, showcasing trends and business opportunities in all aspects

 

The 32nd Shenzhen Gift and Home Furnishings Exhibition and 1688 Source Factory Merchant Festival have never been just a product display, it is a key platform for businesses to gain insight into the ecology of the gift industry in China and even internationally. Create a professional and high-quality gift exhibition through vertical subdivision of the gift industry forum activities. The theme of this exhibition forum focuses on forward-looking hot topics such as the digital development of the gift industry, the new ecology of the supply chain, and the new quality and productivity of the gift industry. From "exhibition" to "conference", we will create a professional high-quality gift exhibition to help enterprises keep up with industry trends, quickly expand and enter gift channels.

 

 

The exhibition also pays attention to the continuous development of online models, and the addition of new channels such as e-commerce/live streaming/private domain/group leaders has given businesses more new ways to play. The hosting policy is to hold multiple special events for exhibitors and channel owners in live streaming and private traffic channels, to help them improve their operational capabilities in emerging channels. At the same time, we will collaborate with top live streaming platforms and MCN institutions to invite top influencers, mid-range influencers, and influencers to the exhibition site, carry out characteristic supply and marketing docking activities, help exhibitors connect on-site and expand new channels for buyers, find new additions at the exhibition site, and achieve high exhibition value transformation.

 

 

The 32nd China (Shenzhen) International Gifts, Crafts, Clocks and Household Products Exhibition and 1688 Source Factory Merchant Festival is held in 1688

 

Time: April 25-28, 2024

 

Location: Shenzhen International Convention and Exhibition Center (Bao'an New Hall)