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Brand of English words Brand, sources from the ancient Norwegian Brandr, means "burning." People use this way to mark the Livestock and other people with different needs and other private property. To the Middle Ages in Europe, handicraft artisans in this method of branding in their handicrafts on the imprint mark in order to ... More ... Brand of English words Brand, sources from the ancient Norwegian Brandr, means "burning." People use this way to mark the Livestock and other people with different needs and other private property. To the Middle Ages in Europe, handicraft artisans in this method of branding in their handicrafts on the imprint mark in order to identify the product's origin customers and producers. It produced the first mark, and thus to provide security for consumers, while providing legal protection to producers. Early 16th century, distilling whiskey whiskey manufacturers will have the producer's name branded into the barrel in order to prevent unscrupulous traders perpetrating a fraud. To 1835, Scotland's brewers use a "OldSmuggler" the brand, in order to protect the use of special distillation process, the quality of wines reputation. In the "Oxford Dictionary", the brand is interpreted as "used to prove ownership, as a sign of quality or other purposes", that is used to distinguish and prove quality. Over time, business competitive landscape and changing retail patterns, bearing the brand more and more rich in meaning, even formed a special area of research - branding.
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