Essentially, all goods gifts is a purpose, any commodity can be used as gifts. Gift industry is the various types of commodity use segments rather than a single set, the existence of industry. Anna Fu, pike, and Cartier, Tiffany, SWAROVSKI these international brands are individually established Department of gift, the gift as a key marketing channel construction. This is the gift industry filled with crafts, leather goods, clothing, watches, toys, small appliances, jewelry and other products cause.

The most important feature is the gift to give gifts, gift industry naturally formed two -- retail gift and group purchase gift. Retail gift mainly refers to the consumer 's own money to buy gifts for free, usually in a shopping mall; group purchase gifts mainly refers to the unit to give money to buy gifts for free, usually in a gift Service Corporation and manufacturers. Group purchase and retail is the biggest difference between, retail face bazaar deducts a point and the rent and value-added tax and other issues, and the group purchase group purchase consumers only need to face. For a market to sell products, from retail shipping channels100, dealers earn 10blocks,50blocks from group purchase shipping channels, dealer can earn20block. Through the group purchase way, let the price fell by 50% enterprises can maintain the same rate of profit. Thus, Cartier, Tiffany also is very far-sighted.

Knowledge is a kettle production and processing gift enterprises, developed a glass pot surface subject concept kettle. Gezhi terminal on the large number of inputs, in the appliance retail has made good achievements. But good times don't last long, Gezhi competitor immediately launch such kettle, in their strong pressure, knowledge of the unknown electric kettle brand sales drop thousands of feet. This knowledge has developed a blue and white porcelain theme concept lattice can be expected, kettle, inevitably suffered another opponent attacks, you do marry clothes. So the Gezhi to choose the new marketing channel -- group purchase.

Knowledge of marketing channels previously divided into three levels: Gezhi manufacturers ( retail ) -- retail dealer retail consumers --. When the grace started group purchase, Gezhi marketing channels appears major change: Gezhi manufacturers ( group purchase group purchase type ) -- type distributor -- group purchase consumer or Gezhi manufacturers ( group purchase group purchase consumers -- type ).

The first change: from the retail factory to factory change group purchase.

Retail plant characteristics: single product models, a single species less inventory, response time, launch new order more features. The common market mainly engaged in shopping malls and retail brands have these characteristics.

Group purchase plant characteristics: single product design little, single species inventory, response time, launch new products quickly orders less.

Ensure the quality of gifts to reduce costs? There are many dealers often wondered a question, why do some brands of retail group purchase can but do not, if do group purchase retail but do not. In fact, dealers retail or group purchase as well depending on plant type instead of depending on the distributor type, plant type determines the type of dealers. The factory is divided into retail factory and group purchase factories, if retail factory to the operation of group purchase, it will encounter the big order stock is insufficient, product design time is too long, the basic can group purchase group purchase business; if the factory operation of retail, also will encounter new products, style too little foot problems. Gezhi first porcelain types of several kettle has done a considerable amount of inventory, and equipped with design response group purchase demand, do group purchase must first let the factory factory group purchase characteristics.

Group purchase type spirit than the retail type has a larger inventory, but the product cost due to mass production is greatly decreased, which can be used for the knowledge of the price advantage to gain more group purchase orders.