Speaking of gifts, some people will think of" business ties, emotional carrier; bitchy" mentioned, some people will think of" hot face to meets cold butt, spending money laborious complaints, blind treck brute force".

The" gift" and" bitchy" together, most people may feel, even thought the author said gift" bitchy" is purely in order to attract people 's eyeball, curry favour by claptrap here.

However, in the US, some gift givers did not do in the" hot face to meets cold butt, before running after a busy complaining, blind treck brute force" thing?

Sometimes to persuade the other party to accept gifts, to go through untold hardships, do make every attempt, said thousands and thousands of words; sometimes pay laborious sent gifts, but was not recognized gratitude contempt, but complain, even complain of hatred; sometimes for promotional gifts, cast into a lot of manpower and financial resources, the results as draw water with a bamboo basket, or promotional not instead compensate" m".

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When an item does not need to pay cash or other compensation can be had, no matter what it is, now will have a common appellation -- gift.

To recipients, as long as the giver without malicious intent, as long as the goods itself without too much damage, the vast majority of people will be because of the face, with " it's white collection, collected are white, not casually take " mentality to accept the gift. When generating a gift giving needs, some giver will also hold" anyway is free, gave also away, rather than give a " state of mind to buy a thing out.

The recipient" casual collection" because" white collection", does not need to assume any obligation and responsibility, but the giver must not" give", not only because the gift is not" free" -- buying gifts need to pay cash, more important is each one bearing the special responsibility.

This responsibility is respected, admired some transmission, some is Thanksgiving, care, some to improve the recipient to the giver's favor, and some for inducing recipients certain behaviors, some to the recipient to convey business information ... ...

Here, the careful reader will find: people are good and kind and innocent, gifts," send" is" bitchy" the only reason.

In order to gift is bitchy, the sender must combine gift" demand generation, preparation, presentation, assessment of the effect of" four stage, want to understand why the gifts? Send what gift? Through what way gifts? Should reach a what kind of results?

In order to gift is bitchy, giver of gifts in the activity, must be with the recipients experience as the center, around the recipients" cognitive experience, experience, experience, receive value experience", to ensure that the recipients of gifts have correct cognition, let the recipient received correctly, pleasant gift for gift, and let the recipients can feel this is a heavy gift.

In order to gift is bitchy, the giver must in recipients "satisfaction, trust, a sense of belonging, identity, pride, fresh" fluctuation kongfu, solve good influence to gift recipients have a favorable impression of the six key points.

We firmly believe that, only the sender can be combined with" four stages", around "a center", buckle closely " six key points", it will send a help to achieve the purpose of the gift.