Customer personal consumption characteristics affecting him gifts of acceptance. Therefore, studies the customer consumption characteristic, can make gifts promotional activities more smoothly. This needs to begin from the following respects:

In 1, the customer to the value of gifts that feature

The best gift is often "value" and" easy" combination. To "value", cost is the biggest bottleneck, generally only in the new listing or breakthrough key market special background enabled. More often, the customer to the value of gifts that is very simple, is" affordable" and" practical", which is the choice of promotional gifts should respect the basic characteristics of consumption.

In 2, the customer to obtain the degree of difficulty that gifts

Good promotional gifts operation must let the customer can very conveniently to get gifts, preferably" rip-have". If the customer think to get gifts is difficult, such as access to the procedure is complex, or receive threshold is too high, will make the promotion effect of discount.

3, customers of the gifts of the instant demand characteristics

Is it right? As long as useful for customer will promote its purchase? Or else. Gifts to customers to attract the extent, there is also an important feature is the immediate demand -- promotional gifts is the best customer current needs, is what we often say the seasonal gifts.

4, customers of products and gifts interests cognition degree

" Product benefits" and" gifts promotional gifts of interests" is a paradox: should use what point to pull the customer?

It is very simple: if the customer benefit cognition degree is high, they are more concerned about the gifts of points of interest. When they are not yet fully cognitive product benefits, will focus on demand product benefits, and giveaways benefit is only an auxiliary means. Is also a McDonald's," to buy McDonald's value meal, send Snoopy toys" is a witness.