1select the gift must be combined with the implementation of the promotion form and purpose

In order to effectively play the positive role of the double-edged sword, promote the main product sales and brand promotion, such as bundling or joint promotion, must pay attention to product brand and the brand gifts between communication and interaction, is designed to cater to the business needs of gifts or to satisfy the consumers will be in a different choice

2to encourage originality or development of promotional gifts

Combined with the main product itself features tailored design promotional gifts, gifts of the difference can also largely to changes in consumers' awareness of the product, the original things competitive and mysterious feeling strong, difficult to imitate and follow up, easy to cause the consumer shopping freshness. Can also be a gift again already on the market development, the stone of its mountain jade, such as in the gift on a gold-plated silver logo etc.;

3create a gift of scarce atmosphere, activate the vitality of gifts

As a promotional gift design a series of activities, can draw on the spot or performing programs to attract consumers to participate in, can also be through the scene of publicity to inform gifts worth and scarcity, create a warm atmosphere of the scene.

4focus on consumer research

Subdivision of gifts suitable crowd, different age, income, geographical and cultural level the consumption characteristics of different, so in the gift of choice must undertake sufficient survey, research is to discover new to meet consumer demand for promotional gifts, two were validated by experience the gift of choice feasibility.

Promotional gifts is a small problem, but absolutely can not be ignored, to the subtle see the operation of the market's real Kung Fu, not because the little things, marketing your lies silent placelistens to thunder, it is quite common for the persistent innovation in. A promotional gift is not empty talk, execute and according to the change of market adjustment and innovation, promotion is also the process of marketing a indispensable link, carries on the certain summary and the discussion, has certain practical significance, for market promotion work to provide comparable reference.