"Hopefully by raising awareness of the problem and the alternatives, consumers can become more savvy about what to buy and retailers will be prodded to come up with more ethical products," she said.
The restructuring specialist Zolfo Cooper, which is advising the firm, said stores would continue to accept gift vouchers and returns, but cash refunds weren't allowed.
Around 78,000 customers who bought gift vouchers from fashion chain Republic were not so lucky after Sports Direct, which bought the store group from administration in February, refused to honour claims worth a total of £1.2m.
Gift cards rank as unsecured claims against a store, and while customers can write to administrators with proof that they own vouchers, there is no guarantee they will get their money back.
More than £4bn worth of vouchers were sold last year.
The UK Gift Card & Voucher Association said it was in talks with the Department for Business, Innovation & Skills to improve holders' rights.
The association's director general, Andrew Johnson, said: "We would like the rules to be changed so companies are bound to honour gift cards if they go into administration."
A recent YouGov poll commissioned by the gift card operator One4all found that 86pc of adults in Britain believed all gift cards should be regulated to protect consumers in the event of retailer collapsing.
