Because children's toys huge market potential and the existence of the consumption gap between urban and rural areas, determines the toy market in China in the future a long time each class, all kinds of species coexistence situation.
The data show that China has more than 20000 toy enterprise, employees more than 4 million, with an annual output value of more than 1000 yuan, the yield more than 70% of the world's total.
Market present situation analysis
1, market capacity:
According to concerning sectional statistic, in our country the existing population of 1.4 billion, under the age of 14 young children and infants have 400 million, in which urban children's 100 million people, 300 million rural children, this is a toy industry a big market. As people of leisure, entertainment demand increase, and people to the toy changes in the concept of function, the toy consumer groups are also expanded rapidly. Toys are no longer children's patent, more and more high-grade, novel, unique, creative and interesting cartoon gift began to become adult, leisure, entertainment, supplies.
China's urban children's toys in per capita consumption only 55 yuan, and rural children's toys per capita consumption less than 30 yuan. The city middle age toy average annual consumption only 20 yuan (RMB), in rural adult toys in per capita consumption basically is zero. This kind of extremely low consumption amount differences, just reflect our country toy consumer market have difficult to measure development potential.
2, industry analysis:
Due to the toy market potential is tremendous and the existence of the consumption gap between urban and rural areas, determines the toy market in China in the future a long time each class, all kinds of species coexistence situation. And consumers to the toy demand direction is what kind of?
With the improvement of urban residents' income, for parents to their children intelligence development make much of. And give children buy toys, is parents express love, undertake to the child intelligence development is an important way. Therefore, set knowledge interest, to begin to move the brain in a toy cater to the urban parents used to psychological. 50% of urban consumers have a special liking to DianZiXing toys, 30% of urban consumers think intelligent toys more attractive, 20% of urban consumers can favour in high-end plush, cloth adornment toys.
Rural consumption object is still based on the traditional toy type is given priority to, 48% of rural consumers are willing to buy electric type toys, 28% of rural consumers are willing to buy assembly type toys, 24% of rural consumers are willing to buy cheap times of plush, cloth toys.
Obviously, electric type and intelligent toy in society whether in the cities or the countryside have most of the audience, and even can represent "toys".
From the creative, sales, sales is a toy designers essential skills, excellent toy designers also marketing master. Designers and artists the biggest difference is that the designer's work for consumers worldwide, and artists only need to cater to the taste of the small. Designer works designed is not can only in their own home or museum collection, must be brought to consumer value recognition, for the enterprise to bring the benefits. Designers should not only understand design, but also to understand the marketing and promotion. Because he is the selling point of their products the most clear people, the work is like designer own "children", oneself not to mining, boast "children" potential, other marketing personnel of this product more not interested.
In short, in the toy creative design, designers not only need to consider the design concept to the packing the link, and need to consider how to increase the product's selling point, how to through the marketing means make products more popular, let consumer recognized the value of the products, and other important factors.
