The current value of the gift, not only lies in the" goods", but the" gift" of cultural value. By courtesy of neonatal imaging. Gifts in a variety of roles, multiple identity exists. According to the author in the market data analysis: gift existing cultural values in the rising state. What makes the value of gifts received continued warming -- gift culture!

If the gift as a tree, the tree branches are: the gifts, business gifts, home gifts, promotional gifts, advertising gifts, craft gifts, health gifts, electronic gifts, digital gifts ... ... Since the beginning of 2002, along with the social consumption level gradually improve, gifts are from all walks of life awareness is more and more high. The enterprise employee benefits are especially large a market. But the market exists on the gift but there is an" ye cannot rule of the phenomenon". The same gift there are different in gift box. For example, the blue and white porcelain gifts series, first launched in07 years of blue and white porcelain gifts, good recognition by society. Market and production of production-oriented enterprises began to99% the degree of myopia began to imitate, even the packaging mimic only clever only spruce, the products of the same style of different packaging culture immediately severe stage. Gifts network within the gift is the gift box evolution predecessor.

Market demand leads to the gift box of cultural innovation. The industry often see is, is often a gift package worth more than the gift itself. Why this is so, it is the demand of the market derivative. An automotive industry buyer purchases a common metal key chain, in order to avoid gifts" naked", specifically for this key chain custom high-end gift box packaging. Fundamentally, we see the gifts are very familiar, but the packaging is very novel. Because of this, thus enhancing the value of the gift.

Gift box decorative culture has its important value," people have the clothes, the Buddha to gold". The" loaded" makes gift fully reflects the value. Just as people are basically didn't like" naked" truth, gifts also refused to" naked". , the homogenization of gift is very much also, caused the consumer aesthetic fatigue, people gifts is the requirement of individuation, directional, diversity, on the excavation of the cultural connotations are also mentioned hitherto unknown height. Gift box culture is highly.

Many times, very common gift, the gift box with a little creativity, were less innovative, would be different. For example, a piece of ordinary glass, new gift box packaging, such products will be in the market to obtain good results. Because the consumer is always in pursuit of new things, but the development of new products to keep up with the limitation of current consumers on the pursuit of innovation. Gift packaging is not only for the gift box itself, such as gift U disk into heart, traditional Chinese knot shape, the tap shape lamp, with tea art sculpture and so on, a variety of features, novel, interesting gifts always let us constantly surprise, there have been looking forward to. Gifts every innovation, will give the silent gift market brings lease of life, to stimulate consumption. When a gift is through cultural packaging, promotion, its value is greatly beyond it as an item itself. Gifts in the micro innovation at the same time, cultural packaging, give it a more cultural value, increase the cultural added value, improve the gift culture value.