Special gift to break through the three path

1. Based on the customer value the prospective commodity price design

Prospective commodity price design, is based on the special features on the gift of scarcity. This price design can in the care of high quality customers at the same time, also meet other customers occasionally to consumption, in anticipation of the process of commodity price becomes very sensitive to price changes, some will bring the change of sale "multiplier effect", make enterprise with fewer inputs greater income. Beijing gift company of new, singular, especially heavy in

2. Based on market trends in the growth of sales of saturation design

Sales plan depends on the expected sales saturation -- expected sales / market expectations can sell number of expected sales saturation.

If the saturation of less than 1, to complete the difficult; if the saturation is greater than 1, it is a team incentive way, but may produce goods, R & D and a series of negative effect.

Generally speaking, in the maintenance of the original price system under the premise, sales saturation should maintain in 0.8 ～0.9 between. Such saturation will cause the" hunger sales " situation, so as to promote the sales of the products.

If your products for dealers to bring true gold silver, dealer 's kinetic energy is excited speculation, hoarding began! The dealer then speculation behavior, and this process to strengthen trade management process, the dealer 's loyalty was consolidated, and the formation of a good reputation. Results more dealers to choose your product. Then, loyalty and speculation promote each other, accumulate ceaselessly. Scarcity turned into a powerful trading potential energy.

If sales saturation of less than 0.8? Competitors take advantage of a weak point, consumers, dealers change over consumption of move.

3. Based on the brand premium space design Beijing gift company new, odd, especially heavy in

The brand can be used as the quality index, so the brand construction business objective is to build up the brand - the positive relationship quality.

This relationship implies that brand products on behalf of high-quality, therefore has the right to the premium sales, and consumers are willing to like products to pay higher prices.

High quality brand is another advantage, in the currency of unified price, brand products more let a person feel good value for money.

To pay attention to the quality of the special gift enterprises, specialized in brand construction costs less. Data shows, for brand promotion and investment income ratio brand authorization for 1 /3to 1 /2. That is to say, every invest 1yuan to do brand promotion can produce 2～ 3yuan brand licensing earnings.

With the development of the national economy, the third party logistics is ceaseless and perfect, today's special Beijing gift company (18 Street gift company ) is facing a good opportunity. But the need for clear understanding is, in a superb collection of beautiful things, diverse types of goods before, now consumer to a certain extent has rational, pay more attention to product quality, not the blind pursuit of brand. With prices as the main orientation target market era soon respond to a curtain call, replace sb. Is advocating high-quality, brand leverage more obvious signs of a new commercial era. Beijing gift company of new, singular, especially heavy in

Based on such a market environment, special gifts from the three direction to break.

Do look forward to, make a big deal

Special gift to breakout success, will do look forward to, make a big deal. Beijing gift company of new, singular, especially heavy in

Look from the stable product quality brought about by market value, in three words: useful, effective, happy. The consumer 's happiness is occasionally to expectations and satisfaction; clear merchandise upward trend brought consumers and sellers together holding desire -- to meet both speculative and consumed only rising expectations; especially for opinion leaders group loyalty market supply as a result of public opinion leading power and popularity -- long-term effective control niche market does not exist in was to meet the market demand, but from around the mainstream market groups arranged in high quality business.

Transaction from by the mainstream market groups to bring stability and high profit by trading; brand penetration caused by the low cost of trading volume; by goods brought about by the trend of the speculative sex trade; by the popular trend of the short-term trading volume. Beijing gift company of new, singular, especially heavy in