The gift is a continuation of the character, is the social link, is a human emotional experience of a concise and vivid way. The giver often want to through the gift to express a particular emotion recipient. To look at, contained in the material, appropriate gifts, like silent angels, to the communication activities of the icing on the cake. However, when giving gifts, how to send? But has been a lot of people facing a tangled problem.

The needs of people from low to Gao Chengyi a increasing trend: physiological needs, security needs, social needs, esteem needs and self-actualization needs. Initially people gifts, the most common is the shopping card such as tobacco and tea, food and drink related, this gift categories are popular due to the past of material deprivation, backward economy era, then the people's basic necessities of life are not plentiful, also can not get the maximum satisfaction, the most urgent needs is the physiological demand, therefore, the most immediate consumption and reality of the gifts of the most popular. However, as the era of progress and economic development, gifts and cultural connotation and extension are constantly enrich and renovation.

Now people on the gift of look forward to, have not only confined to the physical senses of the meet, and the pursuit of a higher level of spiritual enjoyment, emphasizes inner emotional experience and self - value realization. The gifts of more artistic and creative,

" I have no people, I have new gift", whether out of the ordinary, if there are new, not only reflects the giver's intentions, more a test of gift market development potential. As a personal gift to take into account the needs of gifts, gift suppliers production to around market demand to decide, if there is no market, the enterprise will lose its value. This also is in recent years creative gifts gradually on the rise and prosperity of the cause of.

Gift giving is needed to" hard", a small gift, because of the thought of implantation and creative design, will produce a beat all the amazing effect. Therefore, according to the individual needs of customers and social cultural development trend to design all kinds of creative gifts, not only for the gift added rich spiritual value, but also can greatly improve the gift industry competitiveness.