2011 Italy international beauty fair COSMOPROF will be held in the country's Bologna Exhibition Center on March 18-21. About 20 Yiwu enterprises will show their cosmetics there including Ocuz, Meixue, New Air, Story of Love, and Onlyou. They will cover 29 booths. This is the 9th time for Yiwu enterprises to participate in the exhibition, whose exhibits this time mainly include cosmetics, manicure, perfume, and makeup bags. Yiwu enterprises can seek new purchasers on one hand; they can learn from the world-class beauty enterprises on the other hand.

COSMOPROF, set up in 1967, is the No. 1 in the field of beauty fair in the world. It is an exhibition with a good reputation, whose exhibits cover cosmetics, perfumes, professional hair products, beauty appliances, and products and equipments in professional beauty salons.

It is learned that this fair has an exhibition area of over 180,000 square meters, having attracted more than 2,000 enterprises (exhibitors) from over 50 countries, with 1,263 of them from outside Italy. This exhibition is expected to receive 150,000 professional visitors, including 28 percent international buyers.