East China fair is called as the vane for importing and exporting trade. 2011 East China Fair was opened in Shanghai on March 1, and 17 famous Yiwu enterprises took part in the fair with 22 booths, which expect to seek some foreign market information in 2011.

There are over 5300 booths set in this fair, which include apparel, home textile, decorative crafts and gifts, daily necessities, and so on, and more than 3300 enterprises exhibit in the fair. The exhibit area for abroad enterprises attracts over 170 enterprises from Japan, Korea, India, America, etc. 2011 East China fair completely show brands appeal, which include novel elements, new style, new technology and new crafts.