"2010 FIFA World Cup South Africa will start next month. Although I can't go there to enjoy the match myself, my products will be right there," Wu Weijun, a dealer in Yiwu International Trade Mart told the reporter happily. Wu sells products like loudspeakers and whistles which are mainly used in sports field. At present, these products have been delivered to South Africa for 2010 FIFA World Cup.

Wu told the reporter that after the Spring Festival, foreign traders coming for such products increased remarkably, with most of them from Europe and America. The loudspeakers are the most favorite. Wu said, "The loudspeaker can even hang a national flag below. The football shaped whistles also sell very well. A trader once ordered more than 30,000." Wu took out two loudspeakers specially designed for the FIFA World Cup South Africa and said, "Beer-bottle shaped loudspeaker and cola-bottle shaped loudspeaker are specially designed for those who watch football games in bars and clubs." We found out that the wholesale price (3.8 yuan each) of these two special loudspeakers is higher than those normal loudspeakers. Wu felt happy because his products will boost the sportsmen's morale on the fields of 2010 FIFA World Cup South Africa after their appearance in 2008 Beijing Olympic Games.

Lou Wenlong, another dealer in Yiwu market, was also very proud of his products. He told the reporter, "I am a football fan; I sell match products just because of the FIFA World Cup." Loudspeakers and whistles are placed in the prominent place in his shop. He said his hobby has brought him a lot of business opportunities. "These products sell very well. Many foreign traders placed their orders very early and I'm busy finishing these orders right now," he said, feeling very happy when thinking his products will inspire those players although he could only watch the games on TV.