Study of Wald Voegel actually proposed optimal gift-giving strategy: you need to minimise the deadweight loss, while maximising the sentimental value.

So, I think, to the aforementioned problem: to newly married girl gifts, two things you need to consider: the first case, if you and the girl no special friendship, do not know her preference, and not considering transaction costs ( such as choosing a gift - ), I suggest you send red packets.

The study of economics, people always want to buy their own product value to more than 100%. Then the gift? If the sender know less information, so he can do without the recipient must buy their own gifts. So, Wald Voegel says:" if you do not know what others want to buy gifts, it is to buy someone else does not want something."

So, since you don't know the girl's love, but girl myself very clear, you send 2000 yuan gift to her, is likely to send 2000yuan in cash to give her worse than you, because she took2000yuan in cash can also choose what to buy, including you can buy you buy her a gift, so send cash is sent more choices to each other. In other words: if you happen to each other is to use2000yuan to buy the gift of words, that you send a gift to send 2000 yuan in cash is, but if not, then send 2000yuan in cash to choose how to use is still relatively good. If we use 2000yuan to send a gift, but they feel present value of less than2000 yuan, it is the so-called " deadweight loss .".

Second kinds of circumstances, do you have some love, you know each other's preferences, still do not consider the transaction cost, how do you choose the gift?

Economists study found, more understanding of the recipient 's preferences, the sending of the ceremony will be valued higher. So, you can send some other will not buy, but she was like, such gifts we may send the same price than cash.

Of course, is not how expensive gifts. Perhaps, buy a small present, and striving for emotional resonance, is more likely to win. Just, you know the love is giving what?