According to the statistics, there are altogether over 280 zipper enterprises in Yiwu, involving about 320,000 employees. In year of 2009, Yiwu zipper industry exceeded 9 billion yuan in sales value, and the zippers produced every 2 days can circles the earth.

The special zipper market in Yiwu International Trade Mart is the world biggest zipper professional market, and about 70% of the products are exported to over 80 countries and territories all around the world.

Delegation of Yiwu Enterprises Expand International Markets

In fact, because of the simple production techniques and lower investment cost, the zipper industry is easier for enterprises to involve in. The mass of competition resulted in the profit drop and market reverse, and lack of standards of production and trade has greatly delayed the whole improvement of Yiwu zipper industry.

On one hand, Yiwu is the national biggest zipper manufacture center, and on the other hand, most of the zipper enterprises in Yiwu are small and medium-sized enterprises, with the problems like low quality, lack of famous brands and added value. In order to go with the tide of economy and market, it is necessary to build big zipper brand image for Yiwu zipper industry.

Each fighting his own battles is not helpful for the development of the whole industry. On the basis of carrying out advanced industrial standards, we need to further invent delegation brands, which will lift the value of small and medium-sized enterprises and make harmonious market environment for them.