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Kid-Watch

Back in 1933, the first Mickey Mouse watch model was made by the Ingersoll Waterbury Clock Co. of Waterbury, Conn. (which, like the Lionel Train Co. was rescued from bankruptcy by Mickey). A collaboration formed between the flagging watch manufacturing giant and the increasingly popular film producer, Walt Disney Productions. This collaboration brought about the inception of the Mickey Mouse Watch for boys, launched in 1933 at the Chicago Exposition 'Century of Progress'. Herman Kamen, a merchandise promoter recruited by Walt Disney to find novel ways to market the Disney brand via Mickey Mouse, jumped at the opportunity to promote the new entertainment icon at low cost which in turn helped rejuvenate the failing watch manufacturer.
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kid watch
ID: HP-014407
kid watch
ID: HP-014409
kid watch
ID: HP-014410
kid watch
ID: HP-014412
kid watch
ID: HP-014414
kid watch
ID: HP-014359
kid watch
ID: HP-014361
kid watch
ID: HP-014364
kid watch
ID: HP-014368
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ID: HP-014370
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ID: HP-014374
kid watch
ID: HP-014375
kid watch
ID: HP-014376
kid watch
ID: HP-014378
kid watch
ID: HP-014381
kid watch
ID: HP-014382
kid watch
ID: HP-014384
kid watch
ID: HP-014386
kid watch
ID: HP-014388
kid watch
ID: HP-014390

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