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The discovery of tobacco in the New World in the sixteenth century and the opening of a worldwide market created the need for a portable way to make fire. Pieces of flint and steel struck against each other and modified pistols were early devices. In 1903, Austrian chemist Carl Auer von Welsbach made a hand-held lighter with a striking wheel. During World War I, soldiers made their own using empty cartridges. In New York City in 1886, Louis V. Aronson opened a company for "artistic metal wares" for smokers and patented an automatic lighter after World War I. In 1931, George G. Blaisdell of Bradford, Pennsylvania, saw a friend trying to light his cigarette with an awkward lighter, but one that worked. Blaisdell acquired the American distribution rights for the Austrian product. He redesigned the case for comfort, improved the chimney (or wind hood) around the wick to make the lighter windproof, and modified the fuel chamber. Blaisdell named his lighter "Zippo" because he liked the sound of the word "zipper," which was another new and publicly acclaimed device. He began manufacturing his lighter in 1933.
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